Location: 143 South Robertson Boulevard, Mid-City West
The opening of a new cupcake shop is almost (read: almost) as exciting as opening a Christmas present. What will the store look like? What flavors do they have? How well dressed (read: decorative) will the tiny cakes be? More importantly, how awesome will the experience be when you take that first bite? Let’s just say I wasn’t disappointed.
Georgetown Cupcake couldn’t have picked a better location to open its doors a little over a week ago. The shop sits on the very trendy, very busy, and VERY expensive Robertson Boulevard shopping district (read: rich people’s playground), Beverly Hills adjacent.
All my questions were finally answered a few days ago after a long anticipated wait, when we stopped in for an afternoon treat and unwrapped Georgetown’s sweet present. The store was very simplistic and welcoming in design; lots of white walls, with minimal artwork (all pictures of cupcakes, of course), hardwood floors with only a few tables in-store to sit and enjoy your frosted covered carb.
My favorite thing about Georgetown was the display of cupcakes sitting right in front of you, fully stocked, and perfectly organized in a way that made you want each and every one of them. One of my pet peeves with Sprinkles and other major cupcakeries in town is when you walk into the store and the bakery display is nearly empty, instantaneously making you feel like the flavors you want are already out of stock for the day (many times they are, other times they haven’t replaced stock yet). Not at Georgetown, they didn’t even grab our order from the counter display as they had tons of cupcakes sitting on racks behind the counter. Cupcakes everywhere! This made me happy. 🙂
Since I was between pumpkin pie feedings left over from Thanksgiving, with more than half a pie to still get through, I splurged on just one cupcake this time around – the lemon blossom. This cupcake was amazing; moist, flavorful, and my favorite part, lemony.
I will add for my wheat intolerant friends, that my boyfriend didn’t seemed as impressed with his gluten-free lava fudge cupcake. He had issue with the frosting, and while saying that he would come again, he left Georgetown still a loyal fan of Cupcakes Couture in not so close-by Manhattan Beach for his wheat-free fix. I, on the other hand, literally had an internal dialogue in my head talking myself out of buying another.
When I’m done digesting all of the food I ate over the long holiday weekend, and detox all of the pumpkin pie still sitting in my body right now (too much info?), I’ll be back.
Welcome to L.A. Georgetown! I’m sure you’ll like the weather.