Where: Sprinkles Ice Cream

Location: 9631 South Santa Monica Boulevard, Beverly Hills

It’s the battle of the ice cream gods and I, for one, love some healthy competition! Not too long ago, I made the small trek over to the 90210 to check out the Ice Cream Lab, the newest addition to the South Santa Monica Boulevard family. This futuristic inspired ice cream parlor had the balls courage to open its doors down the street from the famed Sprinkles Cupcakes empire, that also opened a counterpart ice cream shop next door last spring. What better excuse to add a little ice cream to my beloved Sprinkles cupcake this time around to compare and contrast who does it best when it comes to a proper brain freeze? (The things I do in the name of blogging!)

Hands down, Sprinkles Ice Cream blows the Ice Cream Lab out of the water!

While the Ice Cream Lab relies on the unique power to instantly create your frozen treat using liquid nitrogen machines right in front of you;  ultimately, it’s the limitations in their menu that weaken their panache for me. Sprinkles does what I think always works best: keep it simple, and keep it customizable. Not only do you have a large selection of ice cream flavors to choose from, your frosty delicacy is served in a myriad of ways: in a red velvet waffle cone, as a sundae, between cupcake tops or cookies for a sandwich, or just keep it basic and in a cup with toppings galore. Bonus points in my book for the option to also create a milkshake, malt, or even a float if the mood strikes you. The fun with Sprinkles Ice Cream is that the options are endless.

On this particular Saturday afternoon visit, I stopped into the two-tone red and white parlor and indulged in a Sprinkles sundae (first pictured above for your viewing pleasure). It’s a scoop of ice cream with one cupcake of your choice. I had to go with their famous red velvet cupcake and the vanilla bean ice cream. The taste and texture of the slow churned ice cream with the moist fluffy cake covered with thick frosting was pure heaven (and yes, I was on a sugar high for the next three hours).

Admittedly, it’s a pricey treat, but one that I am a-okay to give in to occasionally.  It’s no secret that I am a fan of Sprinkles cupcakes and when paired together with their fresh gourmet ice cream…there are no words. Summer is in 3 days gang – and I plan to spend a few of them with a quick stop here after hitting the gym twice a day, of course! (yeah right). Hope to see you there! xx