A few weeks ago, Birchbox users got an email cheerfully announcing some branding changes that included a new website design and logo.

Personally, I’m all for wanting to change things up, to keep things relevant and fresh;  but I was seemingly in the majority of people who were less than thrilled with the re-design. Birchbox’s aim to present a more “sophisticated” branding lost much of the playful femininity that made Birchbox fun.

I suspect part of the now more gender neutral approach in branding is to appeal to the masculine and gain more subscriptions for Birchbox Men. I’m sure they’re paying all the right market researchers and top advertising companies to help streamline this new way of presenting their brand, and while they should trust these agencies over a humble gal from LA with an opinion; somehow in the long run I just don’t think many men will buy into the brand and it’s core goals the way women ultimately do. Perhaps there’s more to come that might change my mind or prove me dead wrong, but typically men don’t buy into the beauty business the way us ladies do.

Here’s how June’s samples shaped up…

{1.} Davines Love Smoothing Shampoo – I was surprised by how much I liked this shampoo (and later the conditioner and hair oil). It has a wonderful scent and my hair instantly felt moisturized and soft as I worked the product into my wet hair.  This shampoo’s claim to fame is that it helps tame frizziness. I can’t tell if it’s because of the shampoo or the fact that I caved and bought a CHI flat-iron recently (or both combined) – but it’s been a good hair week and I can’t complain. I’m not saying I was convinced enough to purchase this expensive shampoo, but I am saying I didn’t hate it.

{2.} LAQA & Co. Fat Lip Pencil – In theory, I like what LAQA & Co is doing with this lip pencil. The color is long-lasting and vibrant and you won’t ever have to bother with a pencil sharpener. These are all pluses in my book. However, I found that the color I was given was extremely bright and went on as a matte finish. I’ve been experimenting with a bright pink lip lately thanks to this sample, and found that the best way to get any use out of this product was to use it lightly and blot like hell. It works well when I mix it with a new lip butter I bought from Revlon so I can play with the texture and the adjust the color more to my liking, but at $16 and the extra work I have to do to tailor it to my skin tone – this is a pass.

{3.} Color Club Wanderlust Collection in London Calling – This is part of what makes Birchbox fun! I likely wouldn’t have ever gambled with a lime/mint green-esque nail polish. It’s a welcomed change of pace.

{4.} Suki Exfoliate Foaming Cleanser – I think this is, by far, my favorite product EVER in all of my now 5 Birchbox experiences! I am in LOVE with Suki’s Exfoliate Foaming Cleanser. This delicious lemon fragrant scrub comes out of the jar with the consistency of a serious sugar scrub, but once mixed with water turns into a gentle foaming cleanser. When researching more about this product, I was ecstatic to learn that it’s also filled with organic ingredients, it’s synthetic free, and alpha hydroxy acids within the raw sugar are what make this product a must-have powerhouse. Caution: this should only be used once a day max. I typically use it in the morning to take in the wonderful scent (read: to wake my ass up) and prep my freshly exfoliated skin for an even smoother makeup application.

{5.} Davines Love Smoothing Conditioner – At the risk of sounding redundant, this conditioner is a wonderful compliment to the shampoo. It gave my hair moisture and softness. Enough said.

{6.} Davines OI/OIL Absolute Beautifying Potion – Davines lightweight and fantastically scented hair oil was great during those times when my hair needed a quick burst of moisture. An added benefit was a nice sheen that instantly took my tresses from dull to glam. As with the rest of the Davines’ line, it’s expensive and this deters me from buying full-sized products at this time. I’d be curious to see if my good hair week was in fact attributed to Davines’ line. I’m going back to my tried and true Aussie brand products with my new CHI to find out.

Happy Primping!